The Game Developers Association of the Philippines has unveiled Alon, a distribution platform designed to put games made by Filipino studios and indie developers in one place. The platform launched at Gamescom Asia in Bangkok through the Philippine Pavilion, giving local creators a new storefront to show publishers, investors and players what the country is building. GDAP developed the initiative with Xsolla and the Department of Trade and Industry’s Export Management Bureau. Its focus is not to replace established stores, but to make Philippine-made games easier to discover and support.
Alon is deliberately non-exclusive. Games listed on the platform can still be sold through Steam, Itch.io and other storefronts, allowing developers to keep their existing routes to market. GDAP President Ria Lu said the platform addresses fragmentation in the local industry, where organizers often need to rebuild a game showcase for every government-linked or international event. A shared catalog gives the association and its partners a dependable way to present Filipino titles to overseas publishers, investors and collaborators without starting the search from zero.
The platform also creates a clearer commercial layer for studios. GDAP says Alon charges a 15% platform fee, while Xsolla maintains the underlying technology and handles game keys and payment options. Players can use common methods such as credit cards and digital wallets. That infrastructure matters for smaller teams that may have strong games but limited capacity to manage international checkout, distribution and customer access. It gives creators a practical way to test demand while keeping the option to sell directly through larger platforms.
Alon will begin as a curated ecosystem rather than an open upload site. Developers must contact GDAP for consideration, and the association is checking completed premium PC and Mac games because every title represents the country’s creative industry. Mature-rated games are not accepted, while general and parental-guidance titles can qualify. GDAP plans to feature Alon through DTI-EMB export programs and work with Philippine diplomatic channels on promotion. The longer-term test will be whether a focused catalog can turn international attention into sustainable studio revenue.
