Apple has announced a launch event at its Cupertino headquarters on September 9 at 10 a.m. Pacific Time, marking the first major iPhone presentation under incoming CEOJohn Ternus. YugaTech reports that Apple is expected to introduce new iPhone and Apple Watch models under the “Surprise and shine” theme. The event will be closely watched in the Philippines, where Apple’s annual launches often shape upgrade plans and the timing of local retail availability.

Analysts cited by YugaTech expect a first foldable iPhone and a new Siri AI experience that could use large-language-model technology for more advanced actions across apps such as Messages and Calendar. Current CEO Tim Cook is expected to become executive chairman on September 1. Apple has not confirmed those product details, so they remain expectations ahead of the event. Source:YugaTech.