ASUS and Republic of Gamers have opened the Grand Tech Fair 2026 in the Philippines, turning the holiday buying season into a nationwide campaign that runs from November 9 through January 17. The promotion combines discounts, product bundles, mall demonstrations, GCash rebates, and a raffle with more than PHP180,000 in prizes. It covers the brand’s consumer, creator, gaming, and home-office lines, giving shoppers a single campaign to compare devices before the new year. For buyers, the appeal is not only a lower price but also a wider set of benefits attached to registration and purchase.
The lineup is intentionally broad. ASUS positions ProArt for creative professionals, Zenbook for portable performance, and Vivobook for everyday productivity, while ROG and TUF Gaming target users who need more graphics power. All-in-One PCs and pre-built desktops extend the campaign beyond laptops. The company also highlights its No. 1 Quality and Service Package, which can include up to three years of local and international warranty coverage, accidental-damage protection, free cleanings, and a 14-day return policy. That service layer is designed to make a major technology purchase feel less risky.
The campaign’s most visible retail feature is its Mall Caravan schedule. Starting November 14, ASUS and ROG will bring hands-on demos, gifts, and instant rebates to 13 SM Cyberzone malls nationwide, including locations in Metro Manila, Baguio, Legazpi, Clark, Cebu, Davao, Puerto Princesa, and Bacolod. Eligible devices can receive GCash rebates of up to PHP5,000, while bundled purchases of selected bags, mice, keyboards, chargers, and gaming accessories can unlock another PHP300 cashback. The format makes the promotion more experiential than a standard online sale.
ASUS is also using the fair to reinforce its competitive position. The company says IDC’s Q3 2026 tracker gave it a 32.6 percent share of the Philippine consumer-laptop market, alongside the top position in overall consumer and gaming PCs. The claim gives the campaign a market-leadership message, but shoppers still need to compare specifications, warranty terms, and authorized sellers. For Philippine buyers, the practical takeaway is clear: the best value may come from combining the right device with the rebate, service package, and official registration required by the promotion.
