Samsung Electronics has announced an official partnership withActivision Blizzardfor the upcomingCall of Duty: Modern Warfare 4, namingSamsungthe official TV, monitor and soundbar partner. The collaboration will focus on technical optimizations forHDR10+ GAMING, delivering enhanced contrast and color fidelity on Samsung displays.Samsungalso plans to surface exclusive game access through theSamsung Gaming Hub, promising streamlined discovery and optimized profiles for its ecosystem. The deal underlines Samsung’s drive to position its hardware as a premium platform for flagship AAA releases.
Samsungwill also livestream the officialCall of Duty: Nextevent on August 21 via theSamsung Gaming Hub, giving users direct access to trailers, developer commentary and special promotions ahead of launch. The partnership promises curated display presets and audio tuning tailored toCall of Duty: Modern Warfare 4, leveraging Samsung’s soundbars and monitors for competitive and cinematic play. For gamers and buyers, the move signals tighter integration between hardware and software, with Samsung positioned to offer exclusive content, early access windows and an optimized viewing experience on its certified devices.
